Who Needs a Social Media Coach?

There are 3 types of people who might need a social media coach, they are;

1)  The newbie who has little or no social media presence and want to use it for business

2)  The user who already has a social media presence, although either struggling to see benefits or wanting to improve their performance

3) The veteran, who currently uses social media effectively and understands that as social media is constantly changing and evolving they need to keep up to date to maintain their success.

The main thing all three have in common is that they want to use social media more effectively. So, a coach can help accomplish this by delivering a bespoke package designed to help with the following areas as required;

•  Drafting a social media policy to ensure that everyone is aware of their responsibilities regarding the use of social media. This can include social media basic awareness and etiquette, responsibilities, security, access, profiles and standards.
• Drafting a social media strategy. Defining how social media complements and supports the rest of the business. This may require training, identifying which platforms to use, setting up accounts and profiles and basics of using the platform, understanding the audience, expectations.
• Developing the processes and drafting the procedures for your businesses social media use
• Goal setting. Defining what it is that you hope to achieve i.e. WHY are you on social media? For example, more sales, new clients, promoting brand awareness etc. How will you define success?
• Monitoring Analytics. Defining and monitoring the analytics by which to measure the performance of the social media platforms against progress to meeting goals
• Progress reviews, comparing analytics against goals to determine success  
• Content development. It is important to understand your audience and what appeals to them and to understanding what to share and which platforms to find your audience
• Keeping up to date with current trends within social media and technology. Social media is constantly changing and evolving so it is important to keep abreast of the latest developments from changes on Facebook, Twitter etc.  Also, what new platforms are out there whether these are relevant to your audience.  
• Developing the habits which will ensure the most effective use of social media to meet your goals.

The level of support will depend on (amongst other things) your starting point, business goals, level of technical expertise and possibly industry/profession.

Can you afford not to have a social media coach?

if you would like to know more contact me 

mailto:catherine@thebizlinks.co.uk?subject=Social Media Coaching

or look at my profile for more information

http://www.onepageprofile.co.uk/people/CatherineJones

or connect with me on LinkedIn

http://uk.linkedin.com/in/cjonesprofile/